Interpreting Findings and Writing up

You are more in control once the questionnaires are returned. Compute the answers and tabulate the data. And you are now ready to report your findings in a report or presentation.

A reminder: You need to be cautious when you interpret the results. For one thing, it is usually those people who have strong opinions on a subject that are more likely to respond to the questionnaire. The results are likely to be skewed. For another, the results may have been further compromised during the administering of the questionnaire. We have to assess how tightly controlled the administering of the questionnaire survey has been and interpret the results with due reservation.

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